Hi, I’m Holan

I love to do every to everything in a way that honors my desire to think, learn, and create and connect with the right people.

My parents were entrepreneurs. They owned multiple businesses from selling business software and CNC machines to jewelry manufacturing and wholesale and owning retail store. From the time I was 10 years old, I helped out in the family business. I started with simple tasks such as data entry and making deposits. As I got older, I learned purchasing, sales, marketing, and bookkeeping. I serviced customers that needed support. Working was my responsibility and contribution to the family.

Our family reaped a lot of benefits of entrepreneurship. It allowed my family to be together and it afforded the luxuries of travel, private education, and some of the finer things in life. My mother had health challenges and the business gave my father the time and resources to take care of her. However, owning a business has its caveats. For my parents, it meant planning ahead. Income is based on results: sales of product or services. If sales are up, income is up. But when sales were down, income was down. There are a lot of factors that can affect sales like changes in the industry or economy.  Business requires a lot of attention and depend on decision making abilities. The burden of operating a business can be stressful and overwhelming. There are risks to owning a business. While entrepreneurship is rewarding, it takes a different mindset to navigate through uncertainty.

Because of this, my parents did not expect me to follow in their footsteps. My parents wanted me to go to college, and a get a good paying job with stability. I went to college, but I withdrew from my studies. Instead of getting a good paying job with stability, I followed in my parents’ footsteps and started my first business, a cell phone retail store at the age of 19.

I owned a cell phone shop on 1430 Liliha St. in Honolulu, Hawaii from 2007-2012

At that age, I did not know what I wanted in life. I started a business as a way of survival, a way to support my father and younger brother, and a way to get ahead in life. It was the only way I knew how to earn money. I did well. In six months, I was able to break even and cover my overhead expenses. By the end of the year, I was making $10,000 a month, all before I was 21. While I enjoyed operating my business, I knew it wasn’t something I wanted to do for the rest of my life. I didn’t know what I wanted to do. All I knew was owning and operating a cell phone store wasn’t it.

I began searching and trying to figure out what to do. I thought about going back to school and getting a degree. I attended seminars that introduced ideas for other streams of income. I still didn’t know exactly what I wanted to do but I liked the idea of passive income, income that continues to come in even while I sleep.

Network marketing intrigued me the most.  My father had some success with network marketing in the past, so I signed up for every network marketing opportunity my father introduced me to. After a few years of minimal success (making less than a few hundred dollars a month) with network marketing, my excitement died down. I did not achieve the dream of passive income. I still worked 40+ hour work weeks operating my cell phone store. I felt like I didn’t a get a good return for the time and resources that I put into network marketing.

In 2010, my father asked me to look at yet another network marketing company. This time it was dōTERRA, a company that promoted essential oils. I initially declined because I was tired of jumping from one network marketing company to another. I told myself the last company I joined would be my last. My father said dōTERRA was different and felt strongly that dōTERRA was the one (I heard that before). At that point, my father had years of multiple unsuccessful ventures. During that time, I was the primary provider for my father, my younger brother and me. I invested any extra profit I had in business in his unsuccessful ventures. I begged him to give up these fruitless pursuits. I was starting to believe that network marketing wasn’t in my cards.

While I gave up hopes in network marketing, fortunately, my father did not. He convinced his friend and one of the top dōTERRA leaders to fly our entire family up to Utah to show us a business proposal. He told them that he would not join dōTERRA without the support of his family: my brother and me. He also explained that I would need to be persuaded, as I would be financing this endeavor and be a good business partner.

A picture of my family with our dōTERRA mentors. From left to right: Cassy, Me, Allyse, My father, James

In Utah, I met with several of the owners and the top leaders of dōTERRA. I went from being closed off to the idea of joining another network marketing company to giving another chance. I felt that it was the right decision. I purchased two of the largest kits for $4,000, one for myself and one for my father. I liked the people; they were different than most of the other network marketing leaders I met. They were real, down to earth, and genuine. I liked the owners of dōTERRA, they had a clear vision and the experience to take it there. I liked the products and health and wellness philosophy, something that I felt was part of my calling. It was worth another try. I did not know it at the time, but dōTERRA was an answer to my prayers.

When we got back home from our trip, my father started building a network marketing business. I remained a silent supporter until six months later, when I joined him and did business meetings of my own.

I converted my store into a meeting room for dōTERRRA product and business presentations. My team and I conducted weekly classes, multiple times a week. My team grew to over 1000 members in less than 3 years.

In two years, my father Howard Nakata achieved the rank of Diamond, one of the top leadership ranks of the dōTERRA.

My father Howard Nakata achieved the rank of Diamond in dōTERRA in August 2012.

A year later I achieved the rank of Diamond, which allowed me to close down my cell phone business in the process. Ever since I started building my dōTERRA network marketing business, my wife (then fiancé) Cassy shared dōTERRA products and helped build our business. After we married in 2014, Cassy resigned from her teaching position so we can focus on building a network marketing together.

Cassy and I achieved the rank of Diamond in dōTERRA in July 2013. We were the youngest people to achieve the rank of Diamond in the state of Hawaii at the ages of 21 and 25.

The residual income we receive from our network marketing business gives us time freedom. It gives us the freedom to choose when we work, how we work, where we work, and who we work with. We thank God for providing us our business and answering our prayers.

dōTERRA opens doors for us and allows us to fulfill our purpose of alleviating suffering in the world by promoting healing. We do that by teaching classes online and in person and sharing our stories with whoever we meet. The best part is that by sharing knowledge, we empower others to do the same, to take care of their health and promote healing in others.

In 2014, we were asked by the local news station Hawaii News Now to share our expertise on essential oils.

I sometimes think back to the days before dōTERRA. What would my life look like if I said no? What would my life look like if I gave up on network marketing? What would my life look like if my father didn’t say yes to dōTERRA and share it with me?

I get to live life and do business in a way that honors my desire to think, learn, and create and connect with the right people.

Just like how my father empowered with the freedom to choose my future, my mission is to empower others with the freedom to choose their future. by teaching people about network marketing principles and by sharing my personal experiences building my network marketing business with dōTERRA essential oils.

When I look at my life these past ten years, I see God’s plan for his life and his calling. By promoting healing in the world and empower people with the freedom to choose their future, I share God’s love with others.

I spend most of my time doing business, promoting health and empowering people with freedom. When I’m not doing business, I’m connecting with people over food. I love to travel and I love watching shows and movies.

My wife Cassy and I are originally from Honolulu, Hawaii. We currently reside in Las Vegas, Nevada. We enjoy traveling to Asia (Japan, Philippines, and Singapore).

We spent 2018-2019 building our dōTERRA business in Asia. Left to right: Teaching an essential oil class in Manila, Philippines (Acropolis, Quezon City), Teaching an essential oil class in the dōTERRA office in Singapore, Cassy teaching an essential oil class with a translator in Kanagawa, Japan (Odawara)

We are Christian and our faith is our foundation of our business and our life. We believe that we are called to love one another and treat people with kindness. Our hope is that people see the light of Christ light in our live. (John 13:34-35)

Thank you for reading my story. I hope to connect with you soon!

Holan Nakata

dōTERRA Diamond Wellness Advocate
Las Vegas, Nevada